When farmers care about doing the right thing, food tastes better.
The "right thing" is caring about their produce, their workers, and their environment. These farmers are often the smaller multi-generational farmers whose grandparents farmed at a time before 'big food' went in the wrong direction, prioritising profits over purpose. This wrong direction has lead to antibiotics, fertilisers, insecticides, animal cruelty, and exploitation of the land and workers. Documentaries like "Rotten", "Cowspiracy" and "Food Inc" are bringing this crisis to the consciousness of a fed up population. The problem is that mass production makes food artificially cheap. The true cost of food is higher than what you see in the supermarket, and that makes it difficult for the farmer who is doing the right thing to make a sustainable living. The ironic twist is that many of these smaller farmers can't afford the time or cost of branding and marketing, so it's almost impossible to find their great tasting, healthy food unless you happen to live near to their local farmers market. We are on a mission to help level the playing field for these good farmers and bring great tasting healthy food to you and your family.
Sasha connects you directly to the farmer
Radically reducing the distance between you and the food on your plate. Partnering with small farmers she knows personally, Sasha's Farms are your trusted source of quality food made with love in the right way. Great tasting healthy food that Sasha feeds to her children. Finding these unique farmers takes time. But it is time well spent. Sasha’s Farms is trusting the farmer as if he were your neighbour.
Meet Matt. The producer behind our Kombucha range
Jane's Story
Founder, āluān, Sumatra Indonesia
Aceh in Sumatra is the last place on earth where orangutan, rhino, elephants and tigers coexist and where turtles nest every night. Jane Dunlop and her team saw this vibrant ecosystem being destroyed by industrial palm oil plantations and founded āluān. Through sustainable coconut farming, āluān is slowing and reversing the destruction of the rainforests and working alongside the local farmers to support the communities, ecosystems and critically endangered wildlife in Aceh. Their extra virgin coconut oil is created at source using unique locally created processes. Packed with nutrients, it is perfect for enhanced brain function, immunity support, heart-health & radiant skin.
Sasha's Story
Founder, Sasha's Farms & Sasha's Fine Foods
For the past 9 years Sasha has sourced the purest, most delicious food on the planet for Sasha’s Fine Foods in Singapore. Sourcing from family run farms who genuinely care about the environment and their team and who are deeply passionate about retaining the quality of production. Sasha’s Farms concept was created to keep pure & delicious food from becoming extinct. Supporting independent farmers and farmer collectives by paying them what food is really worth and providing them with an environmentally conscious brand, audience and logistics that supports their future and ours.